Our Story - Simple, But Different

What We Do Differently

The fashion industry can be a dirty, ruthless giant - basically the monster that we all feared to meet in our nightmares when we were little. We founded Unless.me in 2019 to protect our children from that. Our goal: To produce fashionable, sustainable children’s blankets with a personal touch.

3D Printed
Hello from the future! 3D printing is arguably the most modern, sustainable way of producing garments. Since we produce on demand for every single parent, there is minimal waste of resources, no stock, and thus no need for expensive warehouses or retailers. Plus, we produce faster than you can say “cozy”.

3D printing gives us all the options to personalize your blanket for your child. We’re not talking about personalization for the masses (some call it embroidery), it is literally made from scratch for you, exactly the way you want it. Color, material, knitted name or monogram - all up to you.

Sustainable, High Quality Fabrics
No matter if you decide for our organic cotton or 100% Merino wool quality, we make sure to live up to the highest standards. Merino wool is basically nature's most high tech fiber as it is insulating heat and regulating body temperature (and it's amazingly soft while doing so!). Organic cotton consumes 90% less water compared to conventional cotton and does not make use of poisonous pesticides. 

No Child Labour
Our blankets are produced in the EU (Portugal), under fair working conditions and without child labor.


Unless someone cares, nothing will change for the better. Let’s make a difference together.


Our Journey

We founded Unless.me this year to change the world for the better. Hey, a bit of idealism never hurt nobody! Our aim is to be 100% sustainable soon, for example by using as little resources as possible and by producing completely carbon neutrally. But getting there is not always easy. We are at the beginning of a long process and are learning new things every day. On this journey we appreciate your help a lot. Do you have any feedback what we could do better? Any ideas of how to score some extra points on the sustainability high score? Please drop us a message through our Contact Page, all input is greatly valued. 

Who we are


Born and raised in the wool loving country of Norway, Hans spent a big part of his childhood in comfy, but usually slightly too large Norwegian sweaters knitted by his Mum to keep him warm during the seemingly endless winters. He went on to work for online fashion giant Zalando for several years, leading its expansion to Great Britain and the Nordics. This and several other pit stops in the fashion industry made him think about alternatives to the ubiquitous fast fashion with its insatiable hunger for new products.
Inspired by both his Mum's passion for knitting and the tech start up spirit, he co-founded Unless.me in 2019.

Daniel's family has more than three decades of experience in the fashion industry. He grew up in the north of Portugal - the heart of Europe's garment production. One of his earliest memories is of him crawling between the huge sewing machines of his grandfather, being utterly impressed by their size and the sounds that they made.
Daniel has led Product teams of several Berlin based start ups until he founded Unless.me together with Hans and Christina to use his knowledge and experience to create a truly new concept of fashion.

For a long time Christina used to love second hand clothes mostly because of the thrill of finding half-forgotten fashion-gems. She became a more and more conscious consumer after the crash of a garment factory in Bangladesh in 2013 that killed more than 1000 workers. Today she tries to only buy a few key pieces each season and to show her clothes the long term love they deserve.
Christina has a diverse marketing background in e-commerce companies in Berlin and takes care of all things marketing related.


Why Unless.me 

When we set out to create a zero waste, sustainable fashion brand, we struggled with finding the right name until Hans read The Lorax to his 3 year old son William.

In this book, the evil the Once-ler discovers that Truffula trees can be used to knit wonderful garments. The Lorax, who speaks for the trees and the animals, warns the Once-ler that he is polluting the environment and soon will have cut all Truffula trees. However he is so successful that he continues to cut the trees until not a single one is left.

In the end of the book the Once-ler realizes:

Unless someone like you cares a whole awful lot, nothing is going to get better. It's not.

We care a lot and we hope you do as well.